The Psychology of Building and Selling a SaaS: 5 Lessons Exits Teach Founders
Best forFounders who want to understand their own relationship to the business before an exit forces the question.
Our notes
Sherry and Rob Walling share five lessons from years of helping founders through exits, drawn from their book on the subject. They talk about how values steer a business, Rob's move from maker to leader, the internal 'parts' that drive founder decisions, and how a money story can affect hiring. They argue that building with an exit in mind makes a company healthier even if you never sell.
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