Talk, MicroConf (YouTube)
13 min
SaaS Product Design: How a B2C App Got to 4% Churn
Jacob Wright
Best forFounders who want lower churn and more word of mouth from product polish rather than more features.
Skip the backlog. Watch the three that fit.
The finder
3 questionsWhere is your business right now?
A hand-picked library of 78 MicroConf talks, Startups for the Rest of Us episodes and articles for founders building software without investors. Tell the finder where you are and what is stuck, and it hands you a short playlist for this week.
- 28 talks
- 34 episodes
- 16 articles
Each one checked at its source. Every note on this site is written by us; we never reprint transcripts or show notes. How the finder picks
Browse by problem
Thirteen shelves, each with a short introduction and the entries we would start with, in order.
Or start from where you are
Advice that is gold at $50k MRR can be a distraction before your first customer. Each step opens the library filtered for that stage.
- Stage 1 of 6 Idea You have a problem you want to solve, or several, and no product yet.
- Stage 2 of 6 Pre-revenue You are building or about to launch, and nobody has paid you yet.
- Stage 3 of 6 First customers A handful of people pay you. Most of what you know is guesswork.
- Stage 4 of 6 Under $10k MRR Revenue is real but not yet a salary. Growth is the whole job.
- Stage 5 of 6 Growing Past $10k MRR. Channels, pricing, team and systems start to matter more than code.
- Stage 6 of 6 Selling or exiting You are weighing an acquisition offer, a sale or what comes after.
Newest in the library
The most recently published talks, episodes and articles we have notes on.
Episode, Startups for the Rest of Us
23 min
How to Find Startup Ideas (Sneak Peek Chapter from My New Book)
Rob Walling
Best forDevelopers with the urge to build and no idea they trust yet.
Episode, Startups for the Rest of Us
31 min
How to Become the SaaS That AI Recommends
Rob Walling, Ross Hudgens
Best forFounders noticing that buyers now ask a chatbot before they search Google.
Talk, MicroConf (YouTube)
35 min
How to Stay Motivated as a Founder: A Psychologist's Framework
Sherry Walling
Best forFounders whose business is fine on paper but who feel flat, drained or close to burnout.
Talk, MicroConf (YouTube)
16 min
What to Outsource (and What to Keep): A Bootstrapped Founder Framework
Kevin Graham
Best forSmall-team founders deciding whether to hire, contract out, or keep doing a job themselves.
Talk, MicroConf (YouTube)
26 min
B2B SaaS Sales: How One Daily Habit Took MRR From $230 to $10K
John Ndege
Best forFounders stuck at a few hundred dollars of MRR who are waiting for customers to find them.