The 5 PM Pre-Validation Framework
Best forFounders choosing between two or three ideas who want a scoring method.
An episode of Startups for the Rest of Us, 29 min. It plays at the source, on startupsfortherestofus.com.
Listen on Startups for the Rest of UsOur notes
A solo episode walking through Rob's 5 PM framework, a checklist for sizing up an idea before you validate it with customers. Each criterion is a question about the problem, the market and how you would reach buyers, so weak ideas get cut early.
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