Idea validation

Most failed products were built for a problem nobody would pay to fix. These pieces are about finding a problem worth your next year and testing it cheaply before you write much code.

11 entries on this shelf, our first picks at the top

  1. The Stair Step Method of Bootstrapping

    Article, Rob Walling, 8 min read

    Best forFirst-time founders tempted to make a full SaaS their very first product.

  2. The 5 PM Pre-Validation Framework

    Episode, Rob Walling, 29 min

    Best forFounders choosing between two or three ideas who want a scoring method.

  3. From Idea to Validation: How Tuple Did It

    Article, Ben Orenstein, 5 min read

    Best forFounders with an idea who want a concrete example of validating through pre-sales.

  4. Finding a SaaS Idea Through 70 Cold Calls

    Episode, Rob Walling, Jason Buckingham, 35 min

    Best forBuilders who would rather code than talk to strangers, and know they need to.

  5. How to Find Startup Ideas (Sneak Peek Chapter from My New Book)

    Episode, Rob Walling, 23 min

    Best forDevelopers with the urge to build and no idea they trust yet.

  6. Idea Validation & Risk Avoidance

    Episode, Rob Walling, Mike Taber

    Best forFirst-time founders who want a plain checklist before building.

  7. B2B SaaS Sales: How One Daily Habit Took MRR From $230 to $10K

    Talk, John Ndege, 26 min

    Best forFounders stuck at a few hundred dollars of MRR who are waiting for customers to find them.

  8. How to Generate Startup Ideas (Plus 8 Ideas You Can Steal)

    Episode, Rob Walling, Justin Vincent, 39 min

    Best forAnyone staring at a blank page waiting for the perfect idea to arrive.

  9. Stairstepping Your Way to SaaS with Christopher Gimmer

    Episode, Rob Walling, Christopher Gimmer, 38 min

    Best forDevelopers tempted to start with a big SaaS idea on day one.

  10. Tell Everyone Your Startup Idea

    Article, Joel Gascoigne, 5 min read

    Best forPre-launch founders who are reluctant to talk about their idea with potential customers.

  11. Why Making Something Customers Want Isn't Enough

    Article, Rob Walling, 6 min read

    Best forFounders choosing a price and channel before launch who have not done the LTV and acquisition-cost math.