The 5 Stages of Product-Market Fit (And Why It's Not Binary)

Best forFounders who keep asking whether they have product-market fit and want to know what to work on next.

Speaker
Rob Walling
Source
Article, robwalling.com
Published
17 Jan 2026
Length
4 min read

An article on robwalling.com, a 4 min read.

Read on robwalling.com

Our notes

Rob treats product-market fit as five stages rather than a yes-or-no milestone, giving rough MRR, growth and churn ranges for each. For every stage he lists what to work on and the common traps, and he warns that high churn or a few large contracts can make a company look further along than it is.