Product

Deciding what to build next is the job that never ends. Here are founders on product-market fit, feature decisions, design and keeping the roadmap honest.

15 entries on this shelf, our first picks at the top

  1. The 5 Stages of Product-Market Fit (And Why It's Not Binary)

    Article, Rob Walling, 4 min read

    Best forFounders who keep asking whether they have product-market fit and want to know what to work on next.

  2. How to Decide Which Features to Build (with Derrick Reimer)

    Episode, Rob Walling, Derrick Reimer, 42 min

    Best forFounders with a long feature list and no way to rank it.

  3. The Long Journey to Product-Market Fit

    Episode, Rob Walling, Matt Wensing, 33 min

    Best forFounders who have users but not yet the pull of real fit.

  4. Why Great Product Management Is Critical for Your Startup

    Episode, Rob Walling, Brendan Fortune, 43 min

    Best forFounders still deciding the roadmap by whoever shouted loudest.

  5. Stairstepping Your Way to SaaS with Christopher Gimmer

    Episode, Rob Walling, Christopher Gimmer, 38 min

    Best forDevelopers tempted to start with a big SaaS idea on day one.

  6. SaaS Product Design: How a B2C App Got to 4% Churn

    Talk, Jacob Wright, 13 min

    Best forFounders who want lower churn and more word of mouth from product polish rather than more features.

  7. AI Generated Apps vs SaaS: Which Moats Still Work in 2026

    Talk, Anthony Eden, 11 min

    Best forFounders worried that AI-built clones will make their product easy to replace.

  8. Non-Technical Founder? 5 Ways to Build Your SaaS Product

    Talk, Adrian Marin, 10 min

    Best forNon-technical founders with an idea who don't know how to get a first version built.

  9. How Do You Learn Product? and Optimizing Your Trial Funnel (with Ruben Gamez)

    Episode, Rob Walling, Ruben Gamez, 44 min

    Best forFounders tuning a free trial that converts worse than they expected.

  10. How We Built a $1.5M ARR SaaS With 3 People and $0 in Ad Spend

    Talk, Marie Martens, 36 min

    Best forFounders weighing a generous free plan and product-led growth instead of paid acquisition.

  11. SaaS Growth Stalled? A 3-Month Plan to Get Momentum Back

    Talk, Marc Thomas, 35 min

    Best forFounders with a working product whose growth has stalled and who are tempted to start over.

  12. Dealing with High Churn, Rolling Out an MVP, and More Listener Questions

    Episode, Rob Walling, 31 min

    Best forFounders whose customers leave the moment their project ends.

  13. Zero to $26k MRR as the Solo Founder of Rails Autoscale

    Episode, Rob Walling, Adam McCrea, 29 min

    Best forSolo founders building on someone else's platform.

  14. How to Force Yourself to Ship (Even When It's Hard)

    Article, Rob Walling, 5 min read

    Best forFounders who have been polishing the same release for months.

  15. The Stair Step Method of Bootstrapping

    Article, Rob Walling, 8 min read

    Best forFirst-time founders tempted to make a full SaaS their very first product.