How to Force Yourself to Ship (Even When It's Hard)

Best forFounders who have been polishing the same release for months.

Speaker
Rob Walling
Source
Article, robwalling.com
Published
9 Feb 2016
Length
5 min read

An article on robwalling.com, a 5 min read.

Read on robwalling.com

Our notes

Using Drip's Workflows launch as the example, Rob explains why announcing a deadline in public pushed his team to ship instead of polishing forever. He names the fears that make shipping hard, suggests recurring public commitments like a weekly podcast to build the habit, and cautions that constant death-march deadlines lead to burnout.