How We Built a $1.5M ARR SaaS With 3 People and $0 in Ad Spend

Our notes

Tally co-founder Marie Martens tells how she and Filip Minev pivoted from a failed travel startup to a freemium form builder and reached $1.5M ARR with three people and no ad spend. She covers finding early users through cold outreach on Product Hunt, a launch they prepared for six months, and growth from Tally-branded forms and building in public. She is also candid about supporting 400,000 users without a support team, dealing with phishing abuse, and working as co-founders who are also partners.