SaaS Price Increase Playbook: How to Raise Prices Without Losing Customers
Best forFounders who know they're underpriced but are nervous about telling existing customers.
MicroConf keeps this talk on YouTube only, so it does not play here.
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Alex Pham lays out a process for raising SaaS prices without losing trust. He explains what you can change (the price, the packaging or the value metric), why new prospects should see new pricing first, and how to segment large accounts from the long tail before rollout. He also covers how to word the announcement, what kinds of customer reaction to expect, and why small yearly increases tend to work better than rare large ones.
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