Pricing

Bootstrappers tend to charge too little and change prices too rarely. Start here for how to pick a model, when to raise prices, and how to do it without losing the customers you have.

14 entries on this shelf, our first picks at the top

  1. SaaS Pricing Strategy: 5 Stupid Mistakes Killing Your Revenue (And How To Fix Them)

    Talk, Marcos Rivera, 42 min

    Best forFounders who set prices by guessing and want a structured way to revisit them.

  2. You Can't Make Money Charging $1 Per Month

    Article, Rob Walling, 2 min read

    Best forFounders planning a low 'no-brainer' price to win customers.

  3. How to Evaluate Per-Seat and Tiered Pricing Models

    Episode, Rob Walling, Mike Taber

    Best forAnyone setting up a pricing page for the first time.

  4. SaaS Price Increase Playbook: How to Raise Prices Without Losing Customers

    Talk, Alex Pham, 16 min

    Best forFounders who know they're underpriced but are nervous about telling existing customers.

  5. Building a Recurring, Annual Price Increase Into Your SaaS

    Episode, Rob Walling, James Kennedy, 26 min

    Best forFounders who have not raised prices since launch.

  6. Why Your SaaS Has a Growth Ceiling (And How to Break It)

    Talk, Jason Cohen, 41 min

    Best forFounders whose MRR has flattened even though signups keep coming in.

  7. How We Built a $1.5M ARR SaaS With 3 People and $0 in Ad Spend

    Talk, Marie Martens, 36 min

    Best forFounders weighing a generous free plan and product-led growth instead of paid acquisition.

  8. SaaS Growth Strategies That Actually Work: Pricing, Localization & Survival

    Talk, Andrew Davies, 29 min

    Best forFounders who want benchmark-backed pricing and checkout tweaks alongside bigger focus decisions.

  9. Product-Led Growth Explained: The 4 Pillars That Drive Real SaaS Growth

    Talk, Asia Orangio, 46 min

    Best forSelf-serve SaaS founders between roughly $100K and $5M ARR who want better trial conversion and retention.

  10. Why Great Product Management Is Critical for Your Startup

    Episode, Rob Walling, Brendan Fortune, 43 min

    Best forFounders still deciding the roadmap by whoever shouted loudest.

  11. From Idea to Validation: How Tuple Did It

    Article, Ben Orenstein, 5 min read

    Best forFounders with an idea who want a concrete example of validating through pre-sales.

  12. Zero to $26k MRR as the Solo Founder of Rails Autoscale

    Episode, Rob Walling, Adam McCrea, 29 min

    Best forSolo founders building on someone else's platform.

  13. A Pricing Deep Dive with Slingshot

    Episode, Rob Walling, John Howard, 49 min

    Best forFounders who suspect their pricing model, not their price, is the problem.

  14. Why Making Something Customers Want Isn't Enough

    Article, Rob Walling, 6 min read

    Best forFounders choosing a price and channel before launch who have not done the LTV and acquisition-cost math.