Pricing
Bootstrappers tend to charge too little and change prices too rarely. Start here for how to pick a model, when to raise prices, and how to do it without losing the customers you have.
14 entries on this shelf, our first picks at the top
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SaaS Pricing Strategy: 5 Stupid Mistakes Killing Your Revenue (And How To Fix Them)
Talk, Marcos Rivera, 42 minBest forFounders who set prices by guessing and want a structured way to revisit them.
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You Can't Make Money Charging $1 Per Month
Article, Rob Walling, 2 min readBest forFounders planning a low 'no-brainer' price to win customers.
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How to Evaluate Per-Seat and Tiered Pricing Models
Episode, Rob Walling, Mike TaberBest forAnyone setting up a pricing page for the first time.
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SaaS Price Increase Playbook: How to Raise Prices Without Losing Customers
Talk, Alex Pham, 16 minBest forFounders who know they're underpriced but are nervous about telling existing customers.
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Building a Recurring, Annual Price Increase Into Your SaaS
Episode, Rob Walling, James Kennedy, 26 minBest forFounders who have not raised prices since launch.
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Why Your SaaS Has a Growth Ceiling (And How to Break It)
Talk, Jason Cohen, 41 minBest forFounders whose MRR has flattened even though signups keep coming in.
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How We Built a $1.5M ARR SaaS With 3 People and $0 in Ad Spend
Talk, Marie Martens, 36 minBest forFounders weighing a generous free plan and product-led growth instead of paid acquisition.
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SaaS Growth Strategies That Actually Work: Pricing, Localization & Survival
Talk, Andrew Davies, 29 minBest forFounders who want benchmark-backed pricing and checkout tweaks alongside bigger focus decisions.
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Product-Led Growth Explained: The 4 Pillars That Drive Real SaaS Growth
Talk, Asia Orangio, 46 minBest forSelf-serve SaaS founders between roughly $100K and $5M ARR who want better trial conversion and retention.
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Why Great Product Management Is Critical for Your Startup
Episode, Rob Walling, Brendan Fortune, 43 minBest forFounders still deciding the roadmap by whoever shouted loudest.
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From Idea to Validation: How Tuple Did It
Article, Ben Orenstein, 5 min readBest forFounders with an idea who want a concrete example of validating through pre-sales.
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Zero to $26k MRR as the Solo Founder of Rails Autoscale
Episode, Rob Walling, Adam McCrea, 29 minBest forSolo founders building on someone else's platform.
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A Pricing Deep Dive with Slingshot
Episode, Rob Walling, John Howard, 49 minBest forFounders who suspect their pricing model, not their price, is the problem.
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Why Making Something Customers Want Isn't Enough
Article, Rob Walling, 6 min readBest forFounders choosing a price and channel before launch who have not done the LTV and acquisition-cost math.