Zero-Click Marketing: How Founders Win When Google, Social & LLMs Stop Sending Traffic

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Amanda Natividad of SparkToro explains why the publish-and-wait-for-search approach is losing ground as search engines, social platforms and LLMs answer questions without sending clicks. She offers a five-step zero-click approach: deliver value inside the feed, focus on two or three channels where your audience spends time, and reuse one idea across posts, email and podcasts. She also discusses what to measure when clicks aren't the signal.