Bootstrapper Agent

SEO

Search still sends steady, compounding traffic to small software companies, but the rules keep moving, now with AI answers in the mix. These cover what works today and what to stop doing.

8 entries on this shelf, our first picks at the top

  1. The State of SEO in 2025

    Episode, Rob Walling, Lars Lofgren, 36 min

    Best forFounders deciding whether SEO is still worth a big bet this year.

  2. Seven SEO Tips Every SaaS Can Use (with Ross Hudgens)

    Episode, Rob Walling, Ross Hudgens, 28 min

    Best forTeams publishing blog posts that never show up in search.

  3. How to Become the SaaS That AI Recommends

    Episode, Rob Walling, Ross Hudgens, 31 min

    Best forFounders noticing that buyers now ask a chatbot before they search Google.

  4. Engineering as Marketing: How SaaS Founders Can Build Tools That Sell

    Article, Jessica Malnik, 6 min read

    Best forDeveloper-founders who would rather build something than write blog posts for traffic.

  5. How to Get Mentioned in ChatGPT and Google’s AI Overviews (Data from 2,000 Sites)

    Talk, Jesse Schoberg, 14 min

    Best forFounders whose content strategy depends on search and who want to show up in AI answers.

  6. How to Win Customers From Bigger Competitors: 5 SaaS Playbooks

    Talk, Dev Basu, 46 min

    Best forFounders in a category with a dominant player who can't outspend it on awareness.

  7. Zero-Click Marketing: How Founders Win When Google, Social & LLMs Stop Sending Traffic

    Talk, Amanda Natividad, 39 min

    Best forEarly founders who can't wait a year for SEO and need attention and trust now.

  8. Your Traffic Sources Have a Half-Life

    Article, Rob Walling, 4 min read

    Best forBootstrappers deciding where to spend limited marketing time for traffic that lasts.