Your Traffic Sources Have a Half-Life
Best forBootstrappers deciding where to spend limited marketing time for traffic that lasts.
An article on robwalling.com, a 4 min read.
Read on robwalling.comOur notes
Comparing traffic charts from Hacker News, Twitter and organic search, Rob sorts marketing channels by how quickly their traffic fades once you stop working them. Ads stop the moment you stop paying and social spikes fade within hours, while search rankings and email lists keep paying off for years, so he recommends funneling short-lived attention into an email list.
Filed on the seo shelf
More on seo