3 Emails Every Early-Stage SaaS Should Be Sending

Best forEarly SaaS founders who want quick wins on trial conversion and involuntary churn.

Speaker
Christoph Engelhardt
Source
Article, robwalling.com
Published
20 Dec 2016
Length
4 min read

An article on robwalling.com, a 4 min read.

Read on robwalling.com

Our notes

A guest post from Christoph Engelhardt on three automated emails worth setting up early: one to people who abandon a two-step signup, an offer of extra trial time to users who stalled, and dunning emails for failed card payments. He includes practical rules for dunning, such as not nagging customers before a charge fails and spacing out retries.