Improving Your SaaS Onboarding Emails

Best forFounders with signups who never come back after day one.

Speakers
Mike Taber, Alli Blum
Source
Episode, Startups for the Rest of Us
Published
28 Nov 2017

An episode of Startups for the Rest of Us. It plays at the source, on startupsfortherestofus.com.

Listen on Startups for the Rest of Us

Our notes

Alli Blum explains how onboarding email turns trial users into long-term customers. She breaks onboarding into three phases and contrasts the marketer's and the product person's view of the same emails.