How to Win Customers From Bigger Competitors: 5 SaaS Playbooks
Best forFounders in a category with a dominant player who can't outspend it on awareness.
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Dev Basu of Powered by Search says small SaaS companies can win unhappy customers from large incumbents by moving faster and showing up when buyers are already frustrated. He gives five playbooks: comparison pages that credit the competitor, Google Discovery ads at about $10 a day, commenting on competitor activity, reacting to their price hikes, and offering flexibility like concierge onboarding. He also explains how to mine competitor reviews for copy.
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