Paid ads
Ads can buy you speed, and they can also burn a small budget in a week. These entries cover the groundwork and the playbooks that make paid traffic worth the money.
4 entries on this shelf, our first picks at the top
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Before You Run Any Facebook Ads, Listen to This
Episode, Mike Taber, Mojca Mars, 46 minBest forAnyone about to test Facebook ads with a small budget.
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A Live LinkedIn Ads Consult with Anthony Blatner and Scatterspoke
Episode, Rob Walling, Anthony Blatner, John Samuelson, 39 minBest forB2B founders weighing LinkedIn ads for the first time.
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How to Win Customers From Bigger Competitors: 5 SaaS Playbooks
Talk, Dev Basu, 46 minBest forFounders in a category with a dominant player who can't outspend it on awareness.
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Why Making Something Customers Want Isn't Enough
Article, Rob Walling, 6 min readBest forFounders choosing a price and channel before launch who have not done the LTV and acquisition-cost math.