SaaS Sales Demos: Why Getting a No Is Better Than a Yes
Best forFounders running their own demos who close some deals but lose time on prospects who never buy.
Our notes
Dustin Puryear runs a peer group where B2B founders review each other's real demos, and he shares the patterns that kept coming up. He treats the demo as a filter that should surface poor-fit prospects early, since a bad customer is expensive to onboard and support. His advice covers visible demo signups, qualifying forms, reminder emails, leading with slides and an agenda, handling objections, and following up the same day.
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