Sales
Plenty of technical founders would rather do anything than sell. The talks and episodes here make it concrete: first calls, outbound, demos and processes you can run on your own.
9 entries on this shelf, our first picks at the top
-
Actionable tactics and strategies to land your first 100 customers
Article, Asia Orangio, 8 min readBest forFounders with a handful of customers trying to find a repeatable way to land the next ninety.
-
Highs, Lows, and Building Your First Sales Process with Steli Efti
Episode, Rob Walling, Steli Efti, 46 minBest forTechnical founders doing sales for the first time.
-
B2B SaaS Sales: How One Daily Habit Took MRR From $230 to $10K
Talk, John Ndege, 26 minBest forFounders stuck at a few hundred dollars of MRR who are waiting for customers to find them.
-
SaaS Sales Demos: Why Getting a No Is Better Than a Yes
Talk, Dustin Puryear, 14 minBest forFounders running their own demos who close some deals but lose time on prospects who never buy.
-
Building Outbound Sales Processes
Episode, Mike Taber, Justin GilchristBest forFounders whose inbound trickle is too slow to wait on.
-
How a Non-Technical Founder Bootstrapped a SaaS to a $3.5M Exit
Talk, Spencer Patterson, 16 minBest forNon-technical founders who dislike cold outreach and want other ways to find customers.
-
How to Shorten Your B2B Sales Cycle and Close More Deals: The OCGC Framework
Talk, Stephen Steers, 46 minBest forFounders doing their own sales calls whose deals drag on or quietly disappear.
-
Selling SaaS to Customers Who Don't Know They Have a Problem
Episode, Rob Walling, Andy Kim, 29 minBest forAnyone selling into a market that does not search for their category yet.
-
Finding a SaaS Idea Through 70 Cold Calls
Episode, Rob Walling, Jason Buckingham, 35 minBest forBuilders who would rather code than talk to strangers, and know they need to.