Sales

Plenty of technical founders would rather do anything than sell. The talks and episodes here make it concrete: first calls, outbound, demos and processes you can run on your own.

9 entries on this shelf, our first picks at the top

  1. Actionable tactics and strategies to land your first 100 customers

    Article, Asia Orangio, 8 min read

    Best forFounders with a handful of customers trying to find a repeatable way to land the next ninety.

  2. Highs, Lows, and Building Your First Sales Process with Steli Efti

    Episode, Rob Walling, Steli Efti, 46 min

    Best forTechnical founders doing sales for the first time.

  3. B2B SaaS Sales: How One Daily Habit Took MRR From $230 to $10K

    Talk, John Ndege, 26 min

    Best forFounders stuck at a few hundred dollars of MRR who are waiting for customers to find them.

  4. SaaS Sales Demos: Why Getting a No Is Better Than a Yes

    Talk, Dustin Puryear, 14 min

    Best forFounders running their own demos who close some deals but lose time on prospects who never buy.

  5. Building Outbound Sales Processes

    Episode, Mike Taber, Justin Gilchrist

    Best forFounders whose inbound trickle is too slow to wait on.

  6. How a Non-Technical Founder Bootstrapped a SaaS to a $3.5M Exit

    Talk, Spencer Patterson, 16 min

    Best forNon-technical founders who dislike cold outreach and want other ways to find customers.

  7. How to Shorten Your B2B Sales Cycle and Close More Deals: The OCGC Framework

    Talk, Stephen Steers, 46 min

    Best forFounders doing their own sales calls whose deals drag on or quietly disappear.

  8. Selling SaaS to Customers Who Don't Know They Have a Problem

    Episode, Rob Walling, Andy Kim, 29 min

    Best forAnyone selling into a market that does not search for their category yet.

  9. Finding a SaaS Idea Through 70 Cold Calls

    Episode, Rob Walling, Jason Buckingham, 35 min

    Best forBuilders who would rather code than talk to strangers, and know they need to.