B2B SaaS Sales: How One Daily Habit Took MRR From $230 to $10K

Best forFounders stuck at a few hundred dollars of MRR who are waiting for customers to find them.

Speaker
John Ndege
Source
Talk, MicroConf (YouTube)
Published
21 Sep 2026
Length
26 min
Talk, MicroConf (YouTube), 26 min Watch on MicroConf (YouTube)

Our notes

John Ndege spent a year on Pocket Risk with dozens of demos and almost no revenue, then committed to talking with one customer every day and grew it to around $10K MRR. He shares a nine-point checklist he now runs ideas through, a rule of thumb tying average revenue per user to whether you rely on content or a sales team, and teardowns of Carrd and Screen Studio. He also covers setting a time box so an uncertain idea gets a fair test.