When to Sell Your SaaS Business: How to Get a 5x Better Offer

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Einar Vollset argues that the same SaaS business can draw very different offers depending on which buyers see it, so preparation matters more than timing. He breaks down who buys sub-$20M ARR companies, the four levers that drive valuation (growth, ARR, churn and profit), and the ARR levels that open up new buyer pools. He also warns that waiting for a better market is often a costly choice.