The Founder's Guide to Selling Your SaaS for What It's Actually Worth

Best forFounders above $2M ARR who think buyers will just show up.

Speakers
Rob Walling, Einar Vollset
Source
Episode, Startups for the Rest of Us
Published
7 Apr 2026
Length
40 min

An episode of Startups for the Rest of Us, 40 min. It plays at the source, on startupsfortherestofus.com.

Listen on Startups for the Rest of Us

Our notes

Einar Vollset of TinySeed and Discretion Capital talks about his M&A guide for B2B SaaS between $2 and $20 million ARR. He explains why private equity dominates the buyer side, why growth and churn drive valuation most, and the cost of waiting past peak growth to sell.