Engineering as Marketing: How SaaS Founders Can Build Tools That Sell
Best forDeveloper-founders who would rather build something than write blog posts for traffic.
An article on microconf.com, a 6 min read.
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Jessica Malnik explains how technical founders can market by building small free tools, calculators, template libraries and usage-triggered emails. Alongside well-known examples from HubSpot and Ahrefs she lists several smaller ones from MicroConf community founders, including date calculators that ended up drawing more traffic than the main product's site.
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