You Can't Make Money Charging $1 Per Month

Best forFounders planning a low 'no-brainer' price to win customers.

Speaker
Rob Walling
Source
Article, robwalling.com
Published
27 Jun 2011
Length
2 min read

An article on robwalling.com, a 2 min read.

Read on robwalling.com

Our notes

Answering a reader planning a $1 per month app for teachers, Rob runs the numbers on how many customers and visitors that price would require. He points out that cheap plans tend to bring more churn and support load and leave no budget for acquisition, and suggests pricing higher, selling to businesses, or at least billing annually.