The Inside Story of a Small Startup Acquisition (Part 1)
Best forDevelopers who would rather buy and repair a small struggling app than build from zero.
An article on robwalling.com, a 8 min read.
Read on robwalling.comOur notes
The first part of Rob's account of buying HitTail, a neglected SEO keyword app, with revenue from his other products. He covers finding it, a few months of negotiation over price, moving its failing database to new servers, and fixing obvious funnel leaks such as trials that never expired and no emails to trial users.
Filed on the acquisitions and exits shelf
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