SaaS Copywriting Secrets: 5 Mistakes Killing Your Conversions
Best forTechnical founders whose homepage reads like a feature list and converts poorly.
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Copywriter Lianna Patch walks through five mistakes she sees often in SaaS websites and emails, using real examples from companies like Bench, Bitly and Balsamiq. She covers gathering voice-of-customer research, borrowing customers' own phrases for headlines, fixing copy that talks about 'we' too much, choosing between feature and benefit copy, and giving social proof more prominence. She also covers onboarding emails that try to say too much at once.
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