Actionable tactics and strategies to land your first 100 customers

Our notes

Based on Asia Orangio's MicroConf Starter talk, this post argues for starting marketing at the bottom of the funnel with people who already feel the problem. It walks through jobs-to-be-done customer interviews, a basic funnel analysis, picking channels where buyers already look for solutions, and testing messages in your customers' own words, and notes when direct sales beats marketing.