Selling SaaS to Customers Who Don't Know They Have a Problem
Best forAnyone selling into a market that does not search for their category yet.
An episode of Startups for the Rest of Us, 29 min. It plays at the source, on startupsfortherestofus.com.
Listen on Startups for the Rest of UsOur notes
Andy Kim of Trotto talks about selling go links, an internal tool most buyers have never heard of. They get into the marketing and adoption problems that come with a product people do not know they need.
Filed on the sales shelf
More on sales