The Stair Step Method of Bootstrapping
Best forFirst-time founders tempted to make a full SaaS their very first product.
An article on robwalling.com, a 8 min read.
Read on robwalling.comOur notes
Rob lays out the path he kept seeing among bootstrappers who managed to quit their jobs: start with a small one-time-sale product inside an existing marketplace like WordPress or Shopify, lean on a single traffic channel, then repeat until the income covers your time. Only after that does he suggest taking on a standalone recurring-revenue SaaS, where higher lifetime value makes paid and content channels workable.
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