Talk, MicroConf (YouTube)
13 min
SaaS Product Design: How a B2C App Got to 4% Churn
Jacob Wright
Best forFounders who want lower churn and more word of mouth from product polish rather than more features.
The library
78 talks, episodes and articles for bootstrapped software founders. Filter by where you are and what you are working on. Each one links to its official page.
- 28 talks
- 34 episodes
- 16 articles
Your stage
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Showing 78 of 78
Episode, Startups for the Rest of Us
23 min
How to Find Startup Ideas (Sneak Peek Chapter from My New Book)
Rob Walling
Best forDevelopers with the urge to build and no idea they trust yet.
Episode, Startups for the Rest of Us
31 min
How to Become the SaaS That AI Recommends
Rob Walling, Ross Hudgens
Best forFounders noticing that buyers now ask a chatbot before they search Google.
Talk, MicroConf (YouTube)
35 min
How to Stay Motivated as a Founder: A Psychologist's Framework
Sherry Walling
Best forFounders whose business is fine on paper but who feel flat, drained or close to burnout.
Talk, MicroConf (YouTube)
16 min
What to Outsource (and What to Keep): A Bootstrapped Founder Framework
Kevin Graham
Best forSmall-team founders deciding whether to hire, contract out, or keep doing a job themselves.
Talk, MicroConf (YouTube)
26 min
B2B SaaS Sales: How One Daily Habit Took MRR From $230 to $10K
John Ndege
Best forFounders stuck at a few hundred dollars of MRR who are waiting for customers to find them.
Talk, MicroConf (YouTube)
35 min
Customer-Led Growth: Grow SaaS Revenue Without More Traffic
Claire Suellentrop
Best forFounders with steady traffic but stalled revenue who suspect their messaging is aimed at the wrong buyers.
Talk, MicroConf (YouTube)
10 min
Private Equity SaaS Acquisitions: The 6 Types of Buyers
Einar Vollset
Best forFounders getting inbound acquisition interest who can't tell a serious PE buyer from a bargain hunter.
Talk, MicroConf (YouTube)
10 min
Scaling a SaaS to €35M ARR: 3 Mistakes I'd Never Repeat
Tim Vandecasteele
Best forFounders moving from a handful of people to a real team who are still the bottleneck on decisions.
Talk, MicroConf (YouTube)
11 min
AI Generated Apps vs SaaS: Which Moats Still Work in 2026
Anthony Eden
Best forFounders worried that AI-built clones will make their product easy to replace.
Talk, MicroConf (YouTube)
46 min
How to Win Customers From Bigger Competitors: 5 SaaS Playbooks
Dev Basu
Best forFounders in a category with a dominant player who can't outspend it on awareness.
Talk, MicroConf (YouTube)
21 min
When to Sell Your SaaS Business: How to Get a 5x Better Offer
Einar Vollset
Best forFounders thinking about an exit in the next few years who want to know what moves the price.
Talk, MicroConf (YouTube)
14 min
SaaS Sales Demos: Why Getting a No Is Better Than a Yes
Dustin Puryear
Best forFounders running their own demos who close some deals but lose time on prospects who never buy.
Talk, MicroConf (YouTube)
39 min
Zero-Click Marketing: How Founders Win When Google, Social & LLMs Stop Sending Traffic
Amanda Natividad
Best forEarly founders who can't wait a year for SEO and need attention and trust now.
Talk, MicroConf (YouTube)
16 min
How a Non-Technical Founder Bootstrapped a SaaS to a $3.5M Exit
Spencer Patterson
Best forNon-technical founders who dislike cold outreach and want other ways to find customers.
Talk, MicroConf (YouTube)
41 min
Why Your SaaS Has a Growth Ceiling (And How to Break It)
Jason Cohen
Best forFounders whose MRR has flattened even though signups keep coming in.
Talk, MicroConf (YouTube)
10 min
Non-Technical Founder? 5 Ways to Build Your SaaS Product
Adrian Marin
Best forNon-technical founders with an idea who don't know how to get a first version built.
Talk, MicroConf (YouTube)
16 min
SaaS Price Increase Playbook: How to Raise Prices Without Losing Customers
Alex Pham
Best forFounders who know they're underpriced but are nervous about telling existing customers.
Talk, MicroConf (YouTube)
41 min
Customer-Led Growth: The SaaS Moat That Beats Better Marketing
Gia Laudi
Best forFounders who keep rewriting their homepage and testing headlines without a clear sense of why people buy.
Episode, Startups for the Rest of Us
44 min
How Do You Learn Product? and Optimizing Your Trial Funnel (with Ruben Gamez)
Rob Walling, Ruben Gamez
Best forFounders tuning a free trial that converts worse than they expected.
Talk, MicroConf (YouTube)
45 min
SaaS Copywriting Secrets: 5 Mistakes Killing Your Conversions
Lianna Patch
Best forTechnical founders whose homepage reads like a feature list and converts poorly.
Talk, MicroConf (YouTube)
42 min
SaaS Pricing Strategy: 5 Stupid Mistakes Killing Your Revenue (And How To Fix Them)
Marcos Rivera
Best forFounders who set prices by guessing and want a structured way to revisit them.
Talk, MicroConf (YouTube)
36 min
How We Built a $1.5M ARR SaaS With 3 People and $0 in Ad Spend
Marie Martens
Best forFounders weighing a generous free plan and product-led growth instead of paid acquisition.
Talk, MicroConf (YouTube)
31 min
The Psychology of Building and Selling a SaaS: 5 Lessons Exits Teach Founders
Sherry Walling, Rob Walling
Best forFounders who want to understand their own relationship to the business before an exit forces the question.
Episode, Startups for the Rest of Us
40 min
The Founder's Guide to Selling Your SaaS for What It's Actually Worth
Rob Walling, Einar Vollset
Best forFounders above $2M ARR who think buyers will just show up.
Talk, MicroConf (YouTube)
29 min
SaaS Growth Strategies That Actually Work: Pricing, Localization & Survival
Andrew Davies
Best forFounders who want benchmark-backed pricing and checkout tweaks alongside bigger focus decisions.
Episode, Startups for the Rest of Us
32 min
How to Find, Hire, and Work with Owner-Level Thinkers
Rob Walling
Best forFounders ready to hire someone who can run a whole area.
Talk, MicroConf (YouTube)
25 min
How to Bootstrap and Sell a SaaS: 10 Lessons from WebinarNinja Founder Omar Zenhom
Omar Zenhom
Best forFounders several years in who are asking whether to keep going, hire up, or sell.
Talk, MicroConf (YouTube)
46 min
How to Shorten Your B2B Sales Cycle and Close More Deals: The OCGC Framework
Stephen Steers
Best forFounders doing their own sales calls whose deals drag on or quietly disappear.
Talk, MicroConf (YouTube)
24 min
How to Fix User Onboarding: 6-Step Framework with Examples from Canva, Grammarly & More
Kate Syuma
Best forFounders with decent signups but weak activation who think onboarding means a product tour.
Talk, MicroConf (YouTube)
46 min
Product-Led Growth Explained: The 4 Pillars That Drive Real SaaS Growth
Asia Orangio
Best forSelf-serve SaaS founders between roughly $100K and $5M ARR who want better trial conversion and retention.
Talk, MicroConf (YouTube)
35 min
SaaS Growth Stalled? A 3-Month Plan to Get Momentum Back
Marc Thomas
Best forFounders with a working product whose growth has stalled and who are tempted to start over.
Talk, MicroConf (YouTube)
14 min
How to Get Mentioned in ChatGPT and Google’s AI Overviews (Data from 2,000 Sites)
Jesse Schoberg
Best forFounders whose content strategy depends on search and who want to show up in AI answers.
Article, robwalling.com
4 min read
The 5 Stages of Product-Market Fit (And Why It's Not Binary)
Rob Walling
Best forFounders who keep asking whether they have product-market fit and want to know what to work on next.
Episode, Startups for the Rest of Us
35 min
A Highly Effective Framework for SaaS Positioning
Rob Walling, Anthony Pierri
Best forFounders whose homepage could describe five different products.
Episode, Startups for the Rest of Us
43 min
Why Great Product Management Is Critical for Your Startup
Rob Walling, Brendan Fortune
Best forFounders still deciding the roadmap by whoever shouted loudest.
Episode, Startups for the Rest of Us
36 min
The State of SEO in 2025
Rob Walling, Lars Lofgren
Best forFounders deciding whether SEO is still worth a big bet this year.
Episode, Startups for the Rest of Us
37 min
How to Sell Your Business Without Regret
Rob Walling, Sherry Walling
Best forFounders thinking about selling who have not thought about the day after.
Episode, Startups for the Rest of Us
29 min
Selling SaaS to Customers Who Don't Know They Have a Problem
Rob Walling, Andy Kim
Best forAnyone selling into a market that does not search for their category yet.
Episode, Startups for the Rest of Us
28 min
Revisiting Burnout + Updates on My Progress in 2024 (A Rob Solo Adventure)
Rob Walling
Best forFounders running hot for too long and wondering how others pull back.
Episode, Startups for the Rest of Us
33 min
The Long Journey to Product-Market Fit
Rob Walling, Matt Wensing
Best forFounders who have users but not yet the pull of real fit.
Episode, Startups for the Rest of Us
31 min
Increase Your Exit Price by Decoupling Yourself from Your Business with John Warrillow
Rob Walling, John Warrillow
Best forFounders who are the single point of failure in their own company.
Episode, Startups for the Rest of Us
26 min
Building a Recurring, Annual Price Increase Into Your SaaS
Rob Walling, James Kennedy
Best forFounders who have not raised prices since launch.
Episode, Startups for the Rest of Us
31 min
Dealing with High Churn, Rolling Out an MVP, and More Listener Questions
Rob Walling
Best forFounders whose customers leave the moment their project ends.
Episode, Startups for the Rest of Us
39 min
How to Generate Startup Ideas (Plus 8 Ideas You Can Steal)
Rob Walling, Justin Vincent
Best forAnyone staring at a blank page waiting for the perfect idea to arrive.
Article, MicroConf blog
5 min read
From Idea to Validation: How Tuple Did It
Ben Orenstein
Best forFounders with an idea who want a concrete example of validating through pre-sales.
Episode, Startups for the Rest of Us
29 min
The 5 PM Pre-Validation Framework
Rob Walling
Best forFounders choosing between two or three ideas who want a scoring method.
Episode, Startups for the Rest of Us
30 min
Hacking Your Founder Psychology
Rob Walling, Sherry Walling
Best forFounders whose head, not their product, is the bottleneck.
Episode, Startups for the Rest of Us
42 min
How to Decide Which Features to Build (with Derrick Reimer)
Rob Walling, Derrick Reimer
Best forFounders with a long feature list and no way to rank it.
Article, MicroConf blog
6 min read
Engineering as Marketing: How SaaS Founders Can Build Tools That Sell
Jessica Malnik
Best forDeveloper-founders who would rather build something than write blog posts for traffic.
Episode, Startups for the Rest of Us
35 min
Finding a SaaS Idea Through 70 Cold Calls
Rob Walling, Jason Buckingham
Best forBuilders who would rather code than talk to strangers, and know they need to.
Article, MicroConf blog
4 min read
3 Proven SaaS Copywriting Techniques to Widen Your Funnel
Joanna Wiebe
Best forFounders rewriting a homepage or landing page that converts poorly.
Article, MicroConf blog
8 min read
Actionable tactics and strategies to land your first 100 customers
Asia Orangio
Best forFounders with a handful of customers trying to find a repeatable way to land the next ninety.
Episode, Startups for the Rest of Us
28 min
Seven SEO Tips Every SaaS Can Use (with Ross Hudgens)
Rob Walling, Ross Hudgens
Best forTeams publishing blog posts that never show up in search.
Episode, Startups for the Rest of Us
29 min
Zero to $26k MRR as the Solo Founder of Rails Autoscale
Rob Walling, Adam McCrea
Best forSolo founders building on someone else's platform.
Episode, Startups for the Rest of Us
49 min
A Pricing Deep Dive with Slingshot
Rob Walling, John Howard
Best forFounders who suspect their pricing model, not their price, is the problem.
Episode, Startups for the Rest of Us
39 min
A Live LinkedIn Ads Consult with Anthony Blatner and Scatterspoke
Rob Walling, Anthony Blatner, John Samuelson
Best forB2B founders weighing LinkedIn ads for the first time.
Episode, Startups for the Rest of Us
38 min
Stairstepping Your Way to SaaS with Christopher Gimmer
Rob Walling, Christopher Gimmer
Best forDevelopers tempted to start with a big SaaS idea on day one.
Episode, Startups for the Rest of Us
47 min
Overcoming a 40% Decline in MRR with Brian Casel
Rob Walling, Brian Casel
Best forFounders watching revenue slide who need proof it can turn around.
Episode, Startups for the Rest of Us
46 min
Highs, Lows, and Building Your First Sales Process with Steli Efti
Rob Walling, Steli Efti
Best forTechnical founders doing sales for the first time.
Article, robwalling.com
4 min read
Roadblocks vs. Speed bumps
Rob Walling
Best forFounders who lose sleep treating every lost deal or bug as the end of the business.
Episode, Startups for the Rest of Us
34 min
Content Promotion Tactics
Rob Walling, Mike Taber
Best forFounders who write good posts and then never promote them.
Episode, Startups for the Rest of Us
46 min
Before You Run Any Facebook Ads, Listen to This
Mike Taber, Mojca Mars
Best forAnyone about to test Facebook ads with a small budget.
Episode, Startups for the Rest of Us
How to Evaluate Per-Seat and Tiered Pricing Models
Rob Walling, Mike Taber
Best forAnyone setting up a pricing page for the first time.
Episode, Startups for the Rest of Us
Improving Your SaaS Onboarding Emails
Mike Taber, Alli Blum
Best forFounders with signups who never come back after day one.
Episode, Startups for the Rest of Us
Building Outbound Sales Processes
Mike Taber, Justin Gilchrist
Best forFounders whose inbound trickle is too slow to wait on.
Episode, Startups for the Rest of Us
Idea Validation & Risk Avoidance
Rob Walling, Mike Taber
Best forFirst-time founders who want a plain checklist before building.
Article, robwalling.com
4 min read
3 Emails Every Early-Stage SaaS Should Be Sending
Christoph Engelhardt
Best forEarly SaaS founders who want quick wins on trial conversion and involuntary churn.
Episode, Startups for the Rest of Us
How to Make Your First Hire
Rob Walling, Mike Taber
Best forSolo founders drowning in work they could hand off.
Article, robwalling.com
5 min read
How to Force Yourself to Ship (Even When It's Hard)
Rob Walling
Best forFounders who have been polishing the same release for months.
Article, robwalling.com
6 min read
What I Learned Buying, Growing, and Selling My Startup
Rob Walling
Best forFounders weighing whether to buy an existing app or sell one to focus on something bigger.
Article, robwalling.com
8 min read
The Stair Step Method of Bootstrapping
Rob Walling
Best forFirst-time founders tempted to make a full SaaS their very first product.
Article, robwalling.com
5 min read
Building a SaaS Business You Can Sell
Thomas Smale
Best forFounders who might sell in the next few years and want to avoid fixable deal-killers.
Article, robwalling.com
5 min read
Tell Everyone Your Startup Idea
Joel Gascoigne
Best forPre-launch founders who are reluctant to talk about their idea with potential customers.
Article, robwalling.com
8 min read
The Inside Story of a Small Startup Acquisition (Part 1)
Rob Walling
Best forDevelopers who would rather buy and repair a small struggling app than build from zero.
Article, robwalling.com
6 min read
Why Making Something Customers Want Isn't Enough
Rob Walling
Best forFounders choosing a price and channel before launch who have not done the LTV and acquisition-cost math.
Article, robwalling.com
2 min read
You Can't Make Money Charging $1 Per Month
Rob Walling
Best forFounders planning a low 'no-brainer' price to win customers.
Article, robwalling.com
4 min read
Your Traffic Sources Have a Half-Life
Rob Walling
Best forBootstrappers deciding where to spend limited marketing time for traffic that lasts.
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